Pitch deck outline

-User story/persona: "I really hate this, how this keeps happening to me, how it has been happening to me for so many years. I know that I am not in any real danger and yet my mind keeps playing these tricks on me. I feel like I have a hard time breathing but I know my lungs still work, it is just my mind and body playing tricks on me, trying to trick me into hyperventilating so my hands will get tingly and make the symptoms worse. The hypochondriac delusions are not as bad as they used to be years ago, I no longer actually believe that I am dying during panic attacks, it is just an irrational emotion that is not really accompanied by any real logical justification in my head, yet the fear is very real, very intense, very visceral and strong... Fear that is not attached to any specific idea or known cause. Fear that seems to occur for no reason. This is my life, it is part of who I am. For the last 2 and a half hours I have been panicking and this is typical. Usually one pill is enough for most panic attacks but for stronger ones I need 2, sometimes even 3, and sometimes even that is not enough, and when 3 is not enough... well, I avoid taking too many pills, I follow my psychiatrist’s recommendations on dosage quite carefully. It is a difficult life to live, that of someone with anxiety disorders...The job I had for the longest period of time, I lost because of this, because I would not be able to work when I had panic attacks and would take very long bathroom breaks to take my medicine and calm down. It ruined my career, although that was an entry-level position barely above minimum wage. That was years ago. It has ruined my life. It has kept me from getting good jobs or pursuing romance. I have various phobias including social phobias, fear of heights, hypochondria, and perhaps a very very mild case of agoraphobia. This has not been good for my life. I want to have a good job and be married and have children someday but I have only dated very few people and none of them lasted very long and my career record is quite spotty and now I live off disability benefits for my mental health problems although I worry, the government could take them away at any time, they are always doing budget cuts, then what would I do. And my benefits are so low, I get so little money each month, I cannot live on my own, rent is too expensive, I am stuck living with my parents. It is quite embarrassing to admit. It is hard to talk to people in public about any of this. My entire life is one big embarrassment. I try to distract myself by watching anime or playing video games or reading the news or doing other things not related to my life but I can never escape being me, having my brain, a brain that plays tricks on myself, having my life, a life that has not gone the way I wanted it to." -reddit user yetisny
-Problem statement: despite existing anxiety management strategies & methodologies, many people still struggle from anxiety's effects on their lives. Anxiety disorders happen when healthy fear gets out of control, to the point that the sufferer's mind can't handle it rationally. Because of the irrationality, and having fear in contexts where it's unhelpful, people with anxiety disorders struggle to accomplish everyday tasks, and live and enjoy a "normal" life. 
-Design question: How can UX methods be used to deliver and reinforce treatment strategies for anxiety disorders? 
-Preliminary research summary:
   anxiety disorder symptoms: physical (increased heart rate, shallow breathing, sweating, fatigue, trouble sleeping) and mental (fear, difficulty concentrating, repetitive thought cycles, "worst case" thoughts, expectation of failure, mistaken ideas of what others are thinking)--several symptoms can fall in both categories, and many contribute to the cycle of anxiety (ie thought cycles -> difficulty sleeping -> degradation of physical and mental resilience & resistance)
   management strategies: Cognitive Behavioral Therapy , Dialectical Behavioral Therapy, Psychodynamic Therapy, Eye Movement Desensitization and Reprocessing Therapy, roles of therapists
   stats on how many people are affected? 
   How does this relate to UX? Anxiety is not completely curable, but it is manageable. Most of the ways that exist to make it manageable depend on consistent practice and small victories, as well as reminding the patient of past successes. That fits well with the snackable, portable nature of devices and their interfaces. 
Additionally, there is a lot of shame involved in having anxiety, and people fear inconveniencing others by needing help. The privacy and personal nature of one's own device would be pretty powerful at combating that. Here, UX is a tool to help yourself. 
-Project goals:
   what will success look like? in user testing, users with anxiety say it seems to help; SME confirms that it adheres to established medical thought on what's effective for treating anxiety
   relate it to user story again
   possible solves of problem: user flows: user inputs "worst case scenario" thoughts, app randomizes them with some positive feedback thoughts or reframing of inputs; user listens to psychotherapist-approved music to fight their anxiety while watching a mindfulness exercise; user inputs times that they are able to manage/do things despite their anxiety, which come up later as positive reminders; interactive, environment-based mindfulness exercises, eg 54321 exercise: Name 5 things you can see Name 4 things you can hear Name 3 things you’re touching Name 2 things you can smell Name 1 thing you can taste)
   exhibition plans
   process book plans
-Project development planning:
   further research needed: nudging behavioral design; existing systems (Headspace app, etc)
   projected timeline
   testing (relate back to goals): find users for testing; testing plan: user flows -> paper walkthroughs, interviews, feedback from SME on verbiage and prompts from the app, and ways that a therapist could put in individualized prompts for each user
   SME/DME info (bios, roles)